The Diesel clothing label was first established in 1978 by renowned Italian fashion designer, Renzo Rosso. More than 30 years after its founding, Diesel has now become a powerhouse in the fashion industry, competing with older and far more established clothing brands in the dynamic world of fashion. Over the years Diesel has penetrated almost all segments of the fashion market thank to its wide line of clothes, including Diesel men's clothes, Diesel women's clothes, Diesel kids' clothes and even clothes for babies! In no time at all, Renzo Rosso gained an immense following of fashion-conscious people who were impressed by his innovative and unique designs and clothing styles. From its humble beginnings in Italy, Diesel grew to become a brand recognized by almost everyone around the world.
Thanks to Renzo Rosso's partnership with some of the world's best fashion designers and creative minds, he was able to come out with a line of clothing that was incomparable to what was popular at the time. Indeed, Renzo wanted to create something avant-garde-clothes with new concepts that were a step above the old-fashioned and plain Jane clothes that could readily be seen everywhere. With collections aimed at pleasing the whole fashion market, and not just the high-street crowd, Diesel became an instant hit.
One of Diesel's most popular collections is their line of Diesel kids' clothes. The brand's collection of children's wear featured edgy and dark clothes that were a hit amongst parents and children who wanted a more sophisticated and adventurous look. Diesel kids' clothes were worn by fashion-conscious kids who clearly wanted to emulate the look of the who's who in Hollywood.
For the fall of 2010, Diesel is bringing back the rebel chic of Hollywood. From their two main clothing lines, to their collection of Diesel kids clothes, every item and product evokes the feel of glamorous and rebellious rock stars. Items worth checking out include dark denim jeans, hooded cardigans, dark shirts and more.
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